Baby Wipes Market Trends, Scope, Demand, Opportunity and Forecast by 2023

The global baby wipes is currently growing at a positive rate. The major factors driving the market include product innovations, increasing health among the consumers, inflating per capita income and rising standards of living.

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Baby wipes are available which are used for cleaning and wiping the skin of an infant. An infant's skin is sensitive, and prone to irritation and rashes, which are clinically tested and approved for their anti-septic, gentle and effective characteristics. Moist with a mild cleansing solution, the baby wipes can be easily dispensed when the conditions arises. In comparison to the traditional means of baby cleansing, baby wipes are convenient, effective and easy to use. A new research report by the IMARC Group, titled "Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023", estimates that the market reaches a value of US $ 4 Billion in 2017.The report further the market to cross US $ 5 Billion by 2023, a projected CAGR of 3.5% over the forecast period.

Market Drivers / Constraints:

• Rising awareness about health and hygiene among consumers for their children, and the growing growth of women in the workplace and the need for it. This acts as a major growth-inducing factor.
• Moreover, attractive product packaging, aggressive marketing techniques, and product innovation from manufacturers are expanding the consumer base of the global baby wipes market growth.
• Further, some of the other factors such as surging population, inflating incomes, improving standards of living and a strong demand of emerging markets such as India and China, have been proactively in demand for baby wipes.
• However, there are several factors that hamper the market growth. Baby wipes are not the most environmentally friendly, but they are not biodegradable.

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Insights on Market Segmentation:

Breakup by Technology:

1. Spunlace

2. Airlaid

3. Coform 

4. Needlepunch

5. Composite

6. Others

Technology-wise, the market is segmented as spunlace, airlaid, coform, needlepunch, composite and others. Amongst these, spunlace exhibits a clear dominance in the market with the biggest share.

Breakup by Product Type:

1. Dry Wipes

2. Wet Wipes

On the basis of type, baby wipes is segregated as dry wipes and wet wipes. Currently, dry wipes are the most popular type of baby wipes, accounting for the majority of the share.

Channel Insights Distribution:

1. Supermarkets and Hypermarkets

2. Pharmacies

3. Convenience Stores

4. Online

5. Others

Based on distribution channel, supermarkets and hypermarkets represent the largest segment as they offer convenience to the consumers. They are followed by pharmacies, convenience stores and online retailers.

Breakup by Region:

1. North America

2. Europe

3. Asia Pacific

4. Middle East and Africa

5. Latin America

On a geographical front, North America enjoys a leading position in the global baby wipes market. North America is followed by Europe, Asia Pacific, Middle East and Africa, and Latin America

Competitive Landscape:

The market is fragmented with the presence of numerous small and large manufacturers. There is an intense competition in the market which makes it difficult for small players to survive. Some of the leading players operating in the market are:

Johnson & Johnson
Procter & Gamble
Kimberly-Clark Corporation
Unicharm Corporation
SCA

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